Did you know that on average, a customer will lose interest in a topic in only 8.25 seconds? This number has decreased from the 12 seconds of interest that customers experienced more than 20 years ago in 2000. Because the attention span of customers only seems to be getting shorter as the internet gets faster and faster, you will need to act fast yourself, otherwise, you might end up losing a customer forever. One of the best things you can do to reengage customers is to run drip email campaigns. You might have heard of ordinary email campaigns before, but what are “drip” email campaigns? It all has to do with sending emails automatically to your potential customers. This might sound like spam to you, but if you do drip email marketing and email sequences right, you will find that your customers will slowly come crawling back and might even

Did you know that the email marketing market size is projected to be around $17.9 billion by the year 2027? That’s because many independent professionals and organizations are using its features, like email automation workflows, to impact their business needs in a positive way. Email marketing automation is a powerful tool, but it can be tricky to get started. If you’re not careful, you can end up with a cluttered inbox or, worse, a slew of recipients unsubscribing. Since email marketing is one of the most trusted and effective communication methods, it would be beneficial for you to take advantage of its growing value. So, are you looking to take your email marketing automation to the next level? Whether you’re getting started or you want to improve your existing workflows, these ten best practices will help you create powerful and effective email automation that gets great results while using engaging

Have you ever responded to a customer with “we apologize for the inconvenience”? If so, you’ve committed one of the worst customer service crimes: the “non-apology apology.” The non-apology apology sounds like you accept the blame, but you don’t — it’s a farce. Businesses slip up from time to time. From missing packages to incorrect food orders to slow service, mistakes happen; it’s human nature. But it’s how you apologize to your customers that can make or break the growth of your business. It’s crucial that your support team can directly acknowledge customers’ concerns, accept responsibility, and leave them with a more positive experience. There’s never a great way to say you’re sorry, but there are better ways to say “we apologize for the inconvenience.” Find out how to improve your customer support here. What Does “We Apologize for the Inconvenience” Mean? When you say “we apologize for the inconvenience,” you’re apologizing

A shared mailbox confers many benefits. But, switching over to using one, and getting it set up for your needs can still pose some challenges. Fortunately, teams thrive if you implement best practices when you’re using a shared mailbox. Some of these practices work best when you are first establishing your shared mailboxes. Others promote effective workflows as you build out email workflows. As your company grows, what it needs from its email services will change. Here are seven things companies can do to get the most from their shared inboxes. Each strategy can accelerate email workflow or improve the quality of email work. Often, it does both. 1. Create Accountability Rules Shared mailboxes emphasize the success of the team or the department. But this success stems from each individual’s choices, and approach to their work. It’s important to develop methods to hold team members accountable for mistakes. A good

Studies show that the average worker spends around two-and-a-half hours per day on entirely unnecessary email tasks. The same study estimates poor email practices waste 23% of the workweek! Why is email efficiency so hard? Cluttered inboxes, slow response times, tedious back-and-forths, and “storms” of reply-all messages grind email management to a crawl. But that doesn’t mean we can drop email altogether. Instead, organizations try two methods to streamline email. They create distribution lists, or they convert to shared mailbox management systems. There are pros and cons to both options. That said, a shared mailbox is a wiser choice for most workplaces. It solves many email-based bottlenecks to smooth workflow. And, it’s easy to set up and maintain. In this guide, discover eight key benefits of converting to a shared mailbox. Then, learn how to set up your team’s shared inbox strategy for success. Also, determine how to troubleshoot problems.

You’re feeling pretty pleased with yourself for taking the initiative and setting up your company’s first set of shared inboxes. Your entire team is replying faster to the stream of email inquiries. And you, from your phone, can now be informed of who will respond to which requests and how many unanswered emails your team has open to attend to. These changes alone made the choice to begin using email collaboration software worth the change. Still, maybe now that you have a tool to better manage your email, there’s more you can do to further streamline your email reply processes, enabling your team, even on the busiest day, to reply to emails quickly and accurately. 1. Guarantee consistency in your replies by using saved replies or canned responses One of the easiest ways to answer email inquiries with consistency is by using a set of pre-written replies to common questions

As if us remote workers don’t have enough to feel badly about. Besides the common feelings of isolation, due to the pandemic, perhaps you’ve recently heard that “Sitting is the new smoking”. And although, upon closer inspection, we see that sitting is not as bad for our health as smoking (nor as enjoyable, as any smoker may sheepishly let you know) the effect of long hours of sitting is something that can take a toll on our health. The good news is that it’s not difficult to counter most of the effects of our excessive sitting, giving us access to better physical and mental health. The recent switch for many desk workers to working from home has led to us becoming less active in our daily lives. Today many of us find that without a commute, and fewer activities away from home, we’ve become noticeably more sedentary in the last

So, you’ve been in business for a while and got a growing list of clients. Congratulations! Your revenue numbers have grown year over year. Congratulations! You’ve also finally come to a place where you’re ready to increase sales and expand your business. You also know that a marketing campaign is the only way to make your ambitions come true. But there’s just one problem! Each time you read a marketing book, you get all these (helpful?) pieces of information and tips. However, none of them are geared towards your business. None of those blog posts or marketing blogs speak to your particular niche and customers. Furthermore, trying to figure out what works best for your business is an entirely different matter. How can some companies develop a good marketing strategy with the ease and simplicity of flicking a light switch while others struggle to get their campaigns off the ground?

Did you know that customers are 70% more likely to stay with your business if you have excellent customer service? Beyond that, 24% of these satisfied customers will return to a company more than two years after a good experience with their customer service team. If you haven’t noticed, your customer service team may be the most crucial department in your entire organization. They attract, retain, and support customers before and after their first purchase. They are the reason your company is making sales at all. So, if you want to see more success, it comes down to having a motivational customer service manager. Keep reading to learn more. Why Your Customer Service Team Matters It would be best if you had a basic understanding of how important your customer service team is. Before you can motivate your team to do better, you have to believe in all of the good

Have your email open rates been plummeting? Are you looking for new ways to engage potential and current customers through email marketing? Look no further. Email alone gives you the benefit of a few short words to catch attention and motivate receivers to open that message. It’s easy to write a few words, but it’s challenging to choose the right ones that will be intriguing enough for that follow-through. Email marketers are always looking for new tactics when writing the best email subject lines. Customers are always getting wise to these marketing and sales tactics, so it’s up to us to always be one step ahead. In this article, you’ll find an extensive list of subjects lines for your upcoming sales emails. Email Subject Line Best Practices Before diving into all the different templates you can use to create compelling sales emails, it’s essential to outline the best practices for

An SLA (service-level agreement) is a contract that you make with your customers. It clearly defines the expectations and responsibilities for each party. The SLA is often part of the service provider’s master service agreement. Between the two existing contracts, the SLA defines specifics in regards to metrics and related services. This guide will answer the question, “What are SLAs and how to use them?”. It will also provide information about why you need them for project management. So, whenever you’re ready to take your business to the next stage, keep reading. What Are SLAs?: The Basics An SLA is a service-level agreement that defines the level of availability, performance, and responsiveness for services. In other words, it’s a way to measure how well your company or organization meets its customers’ needs. The better you meet those expectations, the more likely they will remain loyal to your business. Every customer has

79% of consumers state that engaging and receiving a timely response with the companies they’re buying from is of utmost importance. The consumer experience is no longer just about buying a product or hiring your company for service. It’s about the customer experience. The best way to improve the customer experience is by implementing customer engagement strategies. If you’re not sure which client engagements you should be, using you’ve come to the right place. We’re here to help you and provide you with some customer engagement strategies you’re going to want to start using right away. What Is Customer Engagement? Customer engagement is when the consumer creates a connection with the company they’re buying from. As we mentioned, it goes beyond an exchange of money. It has to do with the emotions the customer has with your company. When your brand engages with its customer base more, several things happen,

Did you know that 70 percent of people prefer information through high-quality content to advertisements? That’s great news when you consider more people are blocking ads than ever. But producing great content is a challenge for most people. Creating content, especially if you’re new to the industry or don’t have much experience in content marketing or content creation, can be challenging. There are many tools that make automating and creating high-quality content a breeze. So let’s take a look at why you should automate your content marketing strategy using tools today. What Is Content Marketing? Content marketing is a strategy that involves creating and distributing relevant, valuable content. In doing so, the aim is to attract new customers or keep existing ones. Examples include anything from paid advertising to SEO and Social Media. Once you’ve grabbed their interest, it’s about keeping customers coming back for more. Like any other aspect

hWorking from home may have been an office worker’s dream just a few years ago. Today’s reality is that many newly remote workers have found that the grass isn’t so green and very much miss their time in the office. Before the pandemic, we longed for the work from home days. It was a relaxing way to work concentratedly on tasks. However, with no commute and no separate working and living space, working from home feels much more monotonous, with no separation between our home and work lives. Many customer service workers have been experiencing employee burnout due to their once-in-office jobs becoming remote. Employees that are burnt out may approach work as a repetitive chore for which they share much less enthusiasm. The isolated working space leaves them feeling overwhelmed while attending to their work tasks. Forced to work remotely, we find that the daily hellos from your team