Life without a mission to help others to come with us to Goloka is selfish and no life at all! We have lived like that for trillions of lives. It is simply chewing the chewed again and again. And what is a more greater mission than sharing the direct physical and mental touch of the most merciful name of God through Nitainam Lekhan for Harinam Ruchi!
With Nitainam Lekhan for Harinam Ruchi, we can finally give a full guarantee to all the souls whom we share it to, of this being their last life in the material world. This is due to the astonishing fact that Nitainam does not consider any of our offenses, disqualifications, or unworthiness. We can‘t give such a guarantee for only Harinam, as according to the scriptures it may take millions of lives if we chant Harinam offensively. But with Nitainam Lekhan, our Harinam becomes offenseless in no time, and hence such a guarantee can be given with full conviction.
Constant association with the Lord is attained through direct association with His holy name in the form of sound and syllables.