krīyatāṁ yadi kuto ’pi labhyate
tatra laulyam api mūlyam ekalaṁ
janma-koṭi-sukṛtair na labhyate
"Pure devotional service in Kṛṣṇa consciousness cannot be had even by pious activity in hundreds and thousands of lives. It can be attained only by paying one price — that is, intense greed to obtain it. If it is available somewhere, one must purchase it without delay.’ ”
Here it is clearly mentioned that if this pure devotional service is available somewhere, one must instantly purchase it, without any hesitation. Since Nitai is the personification of devotional service, His holy name is surely the repository of Ananya Gaur Krishna Bhakti too. So if we can approach Nitai Nam Prabhu and quickly obtain this wealth, than what is there to delay? In fact if we show reluctance in approaching Nitai Nam, then that is a disqualification since we are showing Krishna we are not greedy enough. It very clearly mentions in the verse that wherever it is available, one should immediately go there...WITHOUT DELAY! That is true sign of greed which pleases Krishna. "Oh where is suddha bhakti? There it is! Let me go there immediately!" That is lobh. That is the ticket to getting Krishna.
So even after knowing that Nitainam Lekhan can give us pure devotional service to Krishna, if we are not eager to do it...it is a sign that we are not very lobhi for this wealth. In that case Krishna thinks, "Alright, it seems you are not very desirous for obtaining this wealth. You can have it when you really want it." So we should show Krishna that we are sincere. We know that Nitai is the embodiment of devotional service and it's wholesale distributor. Gauranga has said so Himself innumerable times.
tomara se prema-bhakti, tumi prema-maya
vina tumi dile karo bhakti nahi haya
(CB Madhya 5.100)
"Loving devotional service belongs to You, for You are the personification of ecstatic love. Unless You distribute this devotional service, no one can possess it."
What is the easiest and simplest way to approach this Bhakti Murti, Bhakti Pradata Nitaichand? The greatest worship of the Lord is via His holy name! So we approach the most merciful Lord via His most merciful name! That unique process is Nitainam Lekhan. So what are we waiting for? If we really want ananya Krishna bhakti, the one which is present only in the abode of Vraja, we need Nitai. So whatever is the easiest way to approach Him, we immediately adopt that method. When one is really desperate for something and there's even a slight hint of obtaining it through a certain way...they don't waste time thinking. If one is over thinking that means they are not desperate enough. If we want to show Krishna that we really really want pure love for Him, we should do Nitainam Lekhan without a tinge of reluctance.
Nitaisevak ganer seva abhilashi,
Intense greed means to do whatever it takes, to go where ever it's required...somehow, anyhow...by any means...just to obtain the wealth one desires. Actually, true deep hankering does not have time to even weigh logic. If the gopis heard that Krishna was at a certain place, they would immediately run there leaving everything behind. If one is hankering after the wealth of pure devotional service to Krishna, which is rarely attained even after many millions upon millions of lifetimes of rigorous bhajan, and that love is easily obtainable from Nitai...greed means you immediately go to Him! If Nitainam Lekhan means you can come into direct contact with that Doyal Nitai, then you do it! If Nitainam Lekhan means that you rapidly and surely achieve Harinam Ruchi, then you do it! There is no in between. You will only please Krishna by showing how much you want Him. And better, Doyal Nitai will be petitioning for you!
To do Nitainam Lekhan is a golden opportunity to show Krishna that we are a sincere and determined aspirant of His mercy. Don't lose this one in a million lifetimes chance!